Brand Foundations
Put the Playbook brand into practice through design, voice, player journeys and measurement.
Modules
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RG Foundations
Explain how education, account safeguards and support fit together.
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Visual Identity & Design
Review a poster or interface for hierarchy, color, type and accessibility.
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Voice & Tone
Write clear player messages and adjust the tone when someone needs support.
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Player Segmentation
Choose content from a player’s experience, questions and current needs.
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Customer Journey
Plan the messages and tools people encounter before, during and after play.
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Measuring Success
Read a content scorecard and decide what to publish, investigate or revise.
Resources for the job
What you’ll be able to do
- Explain the three-layer RG framework — and why Playbook is built on the third one, not the first two
- Use the adaptive identity model to brief a designer on a new operator deployment
- Write a paragraph using the five Playbook voice dimensions — and spot when one is missing
- Name the six Playbook segments and explain why the same player can be in two segments at once
- Map the five-stage player content journey from Awareness to Support Seeking — and spot the most common stage we skip
- Build a Content Scorecard and distinguish reader feedback from evidence of behavior change
Assessment and renewal
Pass each module assessment · 80%
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