Marketing Communications 1 hr 50 min
Start withtheir question.
What does a deposit limit control? Where can someone find support? Build a message around a question the reader needs answered, with a clear explanation and an action that takes them to the right place.
Your organization must enable access to these lessons.
Ask about organization access →The lessons
Revise a partner’s poster, write for different channels and build a campaign you can check after launch.
Recommended first: All Employees
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Giving a partner useful feedback
A partner redraws the logo and adds an “always available” claim. Write feedback that keeps the useful design and fixes the unsupported changes.
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Writing for the reader’s question
Explain a deposit limit in a push notification and an email. Then repair a game myth and write a calm invitation to support.
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Planning a campaign you can check
Build a campaign around one learning question. Decide who should receive it, what to measure and who fixes it if the route fails.
Keep to hand
What you’ll be able to do
- Identify which parts of an asset can be adapted and which require an approved source or owner.
- Write an accurate message with one learning point and a usable action.
- Write a campaign brief with a defined audience need, message, action, and delivery plan.
Assessment and renewal
Pass each module assessment · 80%
Renewal: 12 months
Developed by Kahlil Simeon-Rose, Ph.D. · GP Advisory LLC